What is circular entrepreneurship?

Circular entrepreneurship means thinking about how you can achieve the objectives of your company through circularity. On this page you can read how your company can get started with circularity and the role of facility management therein.

Getting started with circularity

Circular entrepreneurship starts with circular thinking - what does circularity mean to you? Circularity has many definitions, but the important thing is to determine what it means to your organisation. What topics are important to you? What is the most important and what has priority?

Once you have determined what circularity means to your organisation, you can describe how circularity contributes to the achievement of your objectives. By placing this alongside your company’s facility management policy, you can discover where circularity can be added, now and in the future. This is not just about achieving the sustainability objectives. Circular entrepreneurship is part of overall business operations. Instead of including circularity as a separate subject, it must be an integral part of your other objectives. You can also work on your image or employee satisfaction by means of circularity. You may also have linked objectives to this. What we’ve also discovered is that when you link circularity to other objectives, the subject becomes more tangible within the organisation, which makes it much easier to create support within that organisation.

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The role of facility management

Facility management’s role with regard to circularity is increasing. Within companies, facility managers act as the drivers of circularity. They ensure that the needs within an organisation are identified and linked.

It makes sense that one of the focal points for facility managers is the closing of loops. During the purchase of circular solutions, facility managers must focus on the preservation of the value of the product or service. As circular facilitators, facility managers are therefore involved from the outset. Companies can achieve circularity by thinking beforehand about how they want to achieve their objectives. Based on that, targeted requests can be made during the procurement process.

Creating support, realising circular collaborations and involving the right stakeholders are also the remit of facility managers. A circular facility management policy affects several departments within the organisation as well as existing business partners. By working together with all stakeholders, you can identify their needs and include them in the facility management policy.

Creating support within the organisation

When it comes to circular entrepreneurship, the creation of support is often overlooked. However, adding circularity within the organisation brings the necessary changes with it. After all, the goal is to raise awareness among employees for circular solutions and, in some cases, change their behaviour. If you pay too little attention to this, you may encounter resistance to the changes implemented.

Most companies try to create support by simply telling employees what to do, which is often counterproductive. But how do you get your colleagues onboard? Think about what you want to achieve and share internally how everyone can contribute to this. Engagement is fostered by committing, creating awareness and guiding the desired behaviour. By continuing to communicate openly and honestly about the choices made with regard to the facility management policy, you will generate understanding among your colleagues.

It is therefore important to stimulate the desired behaviour and then give feedback on how things are going. You can add competitive elements or even gamify this process. For example, if you can demonstrate that one department is doing a particularly good job at separating waste, let everyone know! Highlighting positive examples works much better than focusing on colleagues who are contributing less.

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"Facility managers have an unparalleled influence on the realisation of circularity within organisations."

Feel free to contact me to find out what the chances are in your organisation

Rob Stevens, Head of Marketing | Circular Economy | Sales & Marketing | Growth | Business Models